Change is a journey. It can be complex and require perseverance.
Sometimes it can feel like we're wandering in the wilderness of change. Outcomes can provide a beacon to direct us where to go. When done well, they also offer waypoints to see how far we've come.
Now that we found the problems to solve, what outcomes will guide our solutions?
This step is easy to skip because we often don't know we've skipped it. We've found the problem, and the outcome is "fix the problem!!" Effective outcomes need more definition.
We weren't working together.
Most of the creatives were assigned work that they completed on their own. They often didn't know what others were working on, much less collaborating together.
Individuals can be creative and create. We can reach even higher levels of creativity when there are shared perspectives, insights and feedback.
This collaboration among creatives working together was a crucial part of our desired outcome. A key feature of Scrum is the ownership and autonomys of the team. To successfully share the work, a team must work collaboratively.
The Scrum framework provides an environment for creativity.
It's also vital for us to be working together with stakeholders and product owners to solve the right kind of problems.
Creatives are naturally problem solvers and are usually both good at it and enjoy it.
Being asked to spend time and energy on something you don't think will be used because it doesn't really solve the problem is life-sucking. Sadly though, it was pervasive because requests were locked into a form of the solution without a good idea of where the problem was. And this is why we needed a new vision for stakeholder engagement.
By using user stories, you can say goodbye to the wasted time of working on the wrong thing.