Marketing is a great space to apply agile practices like Scrum. It’s well suited for an iterative approach; usually, you’re marketing a product, so a lot of the cadence from product development can carry over.
What are topics to consider when applying Scrum to marketing?
A traditional waterfall approach to marketing places the work in sequential phases. First, you write all the copy, then you edit, design the assets, and finally schedule. So it’s understandable why a team might think each of these phases should be a sprint. But that’s not Scrum and it’s not agile.
For reasons we’ll explore in a moment, you want to keep the whole process (writing, design, editing…) within each sprint. This approach means the sprint may need two weeks rather than one week for all the creation, release and learning to occur.
Leaning Scrum for the first time can be a bit overwhelming. There are many new terms and concepts in Scrum.
Well we’re here to help.